Understand your body. Finally.

For women who are tired of being told everything is ‘normal’.

We connect your blood data and symptoms into an expert-led health journey that supports you now, often and always.

4.4

Too much advice. Not enough answers.

If you are looking for answers to fatigue, PMS, hormone changes or ongoing symptoms, you are not alone. We use comprehensive women’s blood testing and expert interpretation to help you understand what is really going on.

You have tried the supplements. You have Googled the symptoms. You have been told it is stress, or that it is normal. But generic wellness rarely gets to the root of what is going on.

At NOA, we interpret your blood test results alongside your symptoms and lifestyle to uncover patterns and build a personalised health journey that supports you now, often and always.

Bloating
Stubborn weight
Fatigue
Low libido
Insomnia
Afternoon slumps
Brain fog
Stress
Skin problems
Painful periods
Overwhelmed
Hair Loss
Recurring illness
Anxiety
Irregular cycles
PMS
Irritability
Step 1

How it works

three simple steps for clarity not confusion:

Start with you

Complete our online questionnaire so our nutritionists can get to know you - your symptoms, lifestyle, health history and goals.

Step 2

Test What Matters

We use blood data to build your personal plan.
We partner with trusted lab Inuvi, for accurate, reliable results.

Step 3

Discuss your plan

One of our expert nutritionists walks you through your results and personalised plan in a 45-minute video call.

Why women love NOA

“I’d previously done a Hertility test, and while it gave me information, it also left me feeling more anxious and unsure about what to do next. NOA was the complete opposite. It gave me clarity, not confusion.”

Bea (UK)

“I’ve done other personalised nutrition plans, such as ‘Zoe’ in the past but nothing has been as bespoke as this.

This was really clear what I had to do”

Samantha (UK)

“The whole process was easy but detailed. Having the nurse come to my house made it so stress free. Understanding my results was super interesting and the changes suggested to me really doable with my busy schedule.”

Jasmine (UK)

“I have loved my experience with NOA and couldn’t recommend the service more. I am on a mission to become healthier and for my skin to glow, but all the lifestyle diets I have followed in the past have been unsustainable, which is the opposite of NOA..”

Natasha (UK)

“I’ve been able to make immediate changes by taking the specific supplements I need, altering my diet and introducing new habits, which are quickly becoming routine. I’m excited for the follow up blood test to be able to see the difference I’ve been making.”

Joelle (UK)

“Since starting, I’ve already noticed a real improvement in my PMS symptoms — and more importantly, I feel calmer, more informed, and more hopeful about my fertility journey.”

Bea (UK)

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NOA NOW Plan

Personalised women’s health, built around your data.

starting from

£329

One time payment

✦ Data. We test 30+ key biomarkers to uncover what is really happening beneath your symptoms.
✦ Insight. Your results are interpreted by a specialist women’s health nutritionist.
✦ Direction. You receive a personalised plan designed specifically for your body.
✦ Support. Four weeks of coaching to help you implement with confidence.
✦ Continuity. A model designed to evolve with you, now, often, always.

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Laboratory technician handling blood samples in test tubes with barcode labels.
  • Assesses red blood cell health, oxygen transport, and immune function. Identifies causes of fatigue, breathlessness, or frequent infections. WBC differentials break down white blood cell types (neutrophils, lymphocytes, monocytes, eosinophils, basophils) to help detect specific immune responses, infections, or inflammation. This test is particularly relevant for women’s health, including menstrual health and anemia detection.

  • Evaluates iron levels, storage, and transport to prevent deficiencies. This is particularly important for women, as iron levels are often impacted by menstrual blood loss, pregnancy, or dietary factors. This test helps address symptoms like fatigue, dizziness, and low energy.

  • Checks for deficiencies that may cause fatigue, pins and needles, or poor metabolism. This is especially relevant for women on plant-based diets or experiencing low energy levels, as B12 supports mental clarity and overall vitality.

  • Ensures proper red blood cell production and DNA repair. This test is vital for women planning pregnancy, as folate supports fetal development and prevents birth defects. It also helps prevent fatigue and anemia caused by folate deficiency.

  • Tests bone, muscle, and immune health, which is essential for women at risk of osteoporosis. This test is especially important for those with limited sunlight exposure or indoor lifestyles. Vitamin D also supports mental well-being and mood regulation.

  • Assesses thyroid hormone function to detect imbalances. This test is critical for women to manage energy, weight, menstrual cycles, and fertility. It helps diagnose thyroid-related issues such as fatigue, weight changes, and hormonal problems.

  • Monitors long-term blood sugar levels to assess diabetes risk. This test is especially relevant for women experiencing fatigue, with a family history of diabetes, or with PCOS, helping to prevent and manage blood sugar-related conditions.

  • The liver panel tests the health of your liver and its ability to process waste, produce essential proteins, and support digestion. Bilirubin checks for signs of liver or bile duct issues, while ALT measures liver enzyme levels to detect damage. Alkaline phosphatase and gamma GT help identify bile duct or liver problems, which may affect digestion, hormone processing, and overall well-being.

  • This test evaluates kidney health and function by measuring creatinine (a waste product) and estimating the glomerular filtration rate (eGFR), which indicates how well your kidneys filter blood. It is essential for identifying kidney damage or reduced kidney function, which can impact overall health and hydration.

  • Cholesterol testing assesses the levels of LDL (bad cholesterol), HDL (good cholesterol), and triglycerides in your blood. This test is crucial for evaluating heart health, as high cholesterol can increase the risk of heart disease, strokes, and other cardiovascular conditions.

What we test at Now Often Always

Find out what each one is for

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Meet the team at Now Often Always

We work with top female Doctors and Nutritionists in women’s health. Created for women, by women.

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 Still have some questions?

You can also email us at info@nowoftenalways.com

  • The NOA Now Plan is available to women aged 18 and over who are based in England.
    At present, we’re unable to work with women who are pregnant, breastfeeding, within six months postpartum, undergoing cancer treatment, receiving treatment for an eating disorder or clinical depression, have kidney disease, are undergoing fertility-assisted treatment, or have had gastric band surgery.

    We’re working on expanding our services to support these women soon.

  • The blood test is a venous draw test which means you need a healthcare professional to carry out the test for you. You can either organise the blood test to be done at your home or at one of the partner clinics. You can choose this at checkout. For the at home test, we work with Inuvi’s team of mobile phlebotomists. Once you have purchased package, Inuvi will contact you directly to organise a time and date to take the test. If you choose the “at clinic” option, you will be directed to an online booking system with our partner Tuli Health. Please check the coverage of the clinics in the UK before you making your purchase.

  • Once you have purchased your NOA Now plan, you will receive an email with instructions on how to book your blood test. Our standard package includes a blood test at your nearest clinic. You will receive a booking link to our partners Tuli Health booking system. Please check you are located close to a clinic that you can access before you purchase the plan. If you purchase the “nurse visit at home” add on, our partner Inuvi will contact you to you to book in your blood test at your earliest convenience. 

  • You do NOT need to fast for this test. Please drink plenty of water and ensure you are hydrated and warm before the test. Only take this test after symptoms of any temporary illness have gone away. Ensure the test is done before taking any medications or vitamin/mineral supplements that day. Avoid biotin supplements for at least 48 hours prior to the test and consult your doctor if it has been prescribed. Similarly, stop taking vitamin B12 two days beforehand unless prescribed; in that case, ask your doctor if it should be discontinued.

  • You will receive your results during your 1:1 video consultation with our NOA Nutritionists. It is usually one week from your blood test until your results will be ready. NOA will notify you when it is time to book in your consultation. Following your consultation we will send you a copy of your test results, together with your personalised plan.

  • Your data is securely stored and handled in compliance with privacy laws, including GDPR. It is used solely for creating your wellness plan and is never shared without your consent. For further details see our privacy policy.

  • If you need to change the date, time or cancel your blood test you must adhere to the cancellation policies. If you have selected the at home blood test, you must change your blood test appointment within 48 hours of your booking. If you move or cancel after 48 hours, you will be charged £59 to rebook the appointment.

    If you have selected the in clinic blood test (in our standard package) there is a 24 hour cancellation policy. If you want to change the date, time or cancel the appointment you must do this 24 hours before your booking or you will be charged.

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