We remove the guesswork.
Personalised supplement and nutrition recommendations, based on your blood work, symptoms and goals - built for women, by women.
Tailored blood tests
Highest quality supplement recommendations
1:1 video nutritionist consultations
Personalised health coaching
Tailored blood tests Highest quality supplement recommendations 1:1 video nutritionist consultations Personalised health coaching
Feeling overwhelmed by endless diets and supplements that never seem to work?
With countless supplement brands and diet trends on the market, it’s hard to know what’s right for your body and whether your supplements are actually working.
At Now Often Always get it. You’re tired of feeling exhausted and overwhelmed by all the information out there.
You’re too busy to be bogged down in Google searches doing the research and you just want an effective, simple solution.
You’re a wellness enthusiast looking for a science-backed approach and ready to take charge of your health, instead of leaving it up to chance.
If you’re struggling with any of the following symptoms, we can help*:
✗ Fatigue
✗ Insomnia
✗ Bloating
✗ Burn Out
✗ Irregular cycles
✗ Heavy / Painful periods
✗ PMS
✗ Irritability
✗ Stubborn weight
✗ Low Libido
✗ Skin Problems
✗ Stress
✗ Hair Loss
✗ Anxiety
✗ Afternoon slumps
✗ Brain Fog
✗ Overwhelmed
✗ Recurring illness
*Please note, at present we cannot work with women who are pregnant, breastfeeding or up to six months postpartum, undergoing cancer treatment, undergoing treatment for an eating disorder, have a kidney disease, going through fertility assisted treatment or have undergone surgery for a gastric band. We are working on bringing out these services to you as soon as possible. Please see more detail in our FAQs.
Why should I try Now Often Always?
NOA removes the guesswork from nutrition and supplementation.
In just a few steps, you’ll get:
ACCURATE TEST INSIGHTS
Precision blood testing helps you get to the root of your symptoms by testing key markers including thyroid and nutrients. We use optimal reference ranges to help you feel your very best.
PERSONALISED SUPPORT
You don’t just receive your test results, during your NOA Nutritionist consultation you will get a full breakdown on what your results mean, how they affect your health and how you can optimise. This is your time to be heard.
ONGOING GUIDANCE
After your consultation, you will receive 4 weeks of wellness edits, including recipe suggestions and healthy habit recommendations based on your results and goals. You can also opt in to personalised SMS coaching. We are with you Now Often Always.
No more guesswork with your wellness
Find your answers in four simple steps:
Step 1
NOA Health Questionnaire
Complete our detailed NOA health questionnaire so we can understand your goals, medical history, if you are experiencing any symptoms and what you want help with. Each questionnaire will be analysed personally by a NOA Nutritionist. Please check our FAQs to see who we can and cannot currently work with before purchasing our test.
Step 2
Precision Blood Test
Take our precision blood test and we will analyse key biomarkers to help build our NOA Nutritionist’s understanding of your body and craft a bespoke plan for you. The NOA blood test can either be done at a clinic (find your nearest location) or a nurse can come to your home (for an extra fee). Please note we are only operating within the UK at present.
Step 3
Consultation with Nutritionist
Once your results are ready, you will be notified via email to book in for your 1:1 video consultation with a NOA Nutritionist. During this session, you will have the time talk through any symptoms, results and wellness goals.
Our NOA Nutritionist will then share your personalised wellness plan with you including recommendations for the highest quality supplements and the best food choices for you. All NOA customers will receive 15% off any product purchases when purchased via the links in your plan.
Step 4
Receive the NOA Wellness Edits
You will then receive 4 weeks of personalised wellness edits written by our Head of Nutrition to help you get the most out of your new wellness journey. You can also opt in for SMS health coaching reminders and motivational guidance. The health coaching will leave you feeling educated on your body and confident to make the right wellness choices Now Often Always.
NOA NOW Plan
Never guess again when it comes to your nutrition and wellness!
£329
One time payment
✦ NOA Health Questionnaire
✦ Testing of 10 biomarkers at a clinic (see locations)
✦ 1-to-1 video consultation with a NOA Nutritionist
✦ Wrap up 15 minute video call at the end of your plan
✦ Personalised plan based on your results (including specific supplement recommendations)
✦ 4 weeks of coaching to help you implement and stay on track
✦ Become a NOA founding member and help shape our community and the future of Now Often Always
What we test at Now Often Always
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Assesses red blood cell health, oxygen transport, and immune function. Identifies causes of fatigue, breathlessness, or frequent infections. WBC differentials break down white blood cell types (neutrophils, lymphocytes, monocytes, eosinophils, basophils) to help detect specific immune responses, infections, or inflammation. This test is particularly relevant for women’s health, including menstrual health and anemia detection.
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Evaluates iron levels, storage, and transport to prevent deficiencies. This is particularly important for women, as iron levels are often impacted by menstrual blood loss, pregnancy, or dietary factors. This test helps address symptoms like fatigue, dizziness, and low energy.
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Checks for deficiencies that may cause fatigue, pins and needles, or poor metabolism. This is especially relevant for women on plant-based diets or experiencing low energy levels, as B12 supports mental clarity and overall vitality.
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Ensures proper red blood cell production and DNA repair. This test is vital for women planning pregnancy, as folate supports fetal development and prevents birth defects. It also helps prevent fatigue and anemia caused by folate deficiency.
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Tests bone, muscle, and immune health, which is essential for women at risk of osteoporosis. This test is especially important for those with limited sunlight exposure or indoor lifestyles. Vitamin D also supports mental well-being and mood regulation.
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Assesses thyroid hormone function to detect imbalances. This test is critical for women to manage energy, weight, menstrual cycles, and fertility. It helps diagnose thyroid-related issues such as fatigue, weight changes, and hormonal problems.
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Monitors long-term blood sugar levels to assess diabetes risk. This test is especially relevant for women experiencing fatigue, with a family history of diabetes, or with PCOS, helping to prevent and manage blood sugar-related conditions.
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The liver panel tests the health of your liver and its ability to process waste, produce essential proteins, and support digestion. Bilirubin checks for signs of liver or bile duct issues, while ALT measures liver enzyme levels to detect damage. Alkaline phosphatase and gamma GT help identify bile duct or liver problems, which may affect digestion, hormone processing, and overall well-being.
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This test evaluates kidney health and function by measuring creatinine (a waste product) and estimating the glomerular filtration rate (eGFR), which indicates how well your kidneys filter blood. It is essential for identifying kidney damage or reduced kidney function, which can impact overall health and hydration.
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Cholesterol testing assesses the levels of LDL (bad cholesterol), HDL (good cholesterol), and triglycerides in your blood. This test is crucial for evaluating heart health, as high cholesterol can increase the risk of heart disease, strokes, and other cardiovascular conditions.
Find out what each one is for
NOA removes the guesswork from nutrition and supplementation
The Current Way
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Wasting money on supplements you have seen on social media or that a friend recommended
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Never seeing any real change in your body with your diet and lifestyle
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Feeling isolated and lacking in motivation to make health changes that you can implement
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Guessing which diet you should follow (low fat, vegan, dairy free)
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Lack of understanding about how your body works and what you need to thrive
The NOA Way
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Supplement and diet recommendations based on your blood results, symptoms and health goals
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You only take high quality, vetted, evidence based supplements
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You are part of a community and feel empowered and supported in your wellness journey
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You understand your body and what it needs to thrive
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You stop guessing and finally have a clear plan that quickly just becomes your lifestyle
Find out exactly what your body needs to feel great. Get all your questions answered by our NOA nutritionists.
Women trust Now Often Always to simplify their wellbeing
“I threw away all my supplements that weren't right for my body and finally have expert answers for what my body needs.”
Natasha S.
“I had been struggling with feeling low throughout times of my cycle but just assumed it was something I had to deal with. I had no idea this even linked to my hormones! I finally have answers and a plan to follow.”
Laura B.
“I’ve always just done random diets and taken random supplements without really knowing if it’s right for me. I’ve just started the programme but I’m so excited to find out what my body actually needs rather than watching a Tiktok video and taking nutritional advice from unqualified creators.”
Kim T.
Meet our expert team at Now Often Always
We work with top female Doctors and Nutritionists in women’s health. Created for women, by women.
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Megan is a women’s health expert, certified nutritional therapist, and cookbook author who helps women address hormonal imbalances and reverse symptoms naturally. Diagnosed with PCOS at 18, she transformed her health through nutrition, self-care, and lifestyle changes. Megan restored her cycles, cleared her skin, and reclaimed her vitality. She now empowers women to understand root causes and take charge of their well-being.
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Dr. Laura Clark is the co-founder of a women’s health clinic with over 15 years of expertise in hormone health, preventative care, and healthy aging. She combines medical expertise with lifestyle strategies to empower women to thrive. Laura works part-time in the NHS to stay updated on the latest advancements. She is dedicated to helping women feel strong, confident, and in control of their health at every life stage.
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Dr. Katie Hilton is a women’s health expert and co-founder of a leading health clinic, bringing over 15 years of experience in hormone health, preventative care, and healthy aging. Katie blends advanced medical expertise with practical lifestyle strategies to empower women to thrive. She works part-time in the NHS to remain connected to breakthroughs and loves helping women take charge of their health and well-being.
Why I started Now Often Always
I felt overwhelmed and frustrated by the conflicting advice in the world of female wellness
It wasn’t until I worked with a Nutritionist that I began to truly understand what my body needs to feel good.
Like many women, I wasted time and money on supplements and diets that didn’t align with my hormones or goals, all while lacking a clear understanding of how my female body works.
After having two children, I realised how little support exists for women navigating these transformative life stages. Women deserve to feel heard and understood. That’s why I created NOA. We are dedicated to providing science-backed, credible, and transparent information.
My mission is to empower women to understand their bodies and make confident, informed decisions about their health and wellbeing.
KATIE ROSE - FOUNDER
Still have some questions?
You can also email us at info@nowoftenalways.com
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The NOA Empower You plan is for women based in England over the age of 18. At present we cannot work with women who are pregnant, breastfeeding, up to six months postpartum, undergoing cancer treatment, undergoing treatment for an eating disorder, have a kidney disease, going through fertility assisted treatment or have undergone surgery for a gastric band. We are working on bringing out these services to you as soon as possible.
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The blood test is a venous draw test which means you need a healthcare professional to carry out the test for you. You can either organise the blood test to be done at your home or at one of the partner clinics. You can choose this at checkout. For the at home test, we work with Inuvi’s team of mobile phlebotomists. Once you have purchased package, Inuvi will contact you directly to organise a time and date to take the test. If you choose the “at clinic” option, you will be directed to an online booking system with our partner Tuli Health. Please check the coverage of the clinics in the UK before you making your purchase.
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Once you have purchased your NOA Empower You plan, you will receive an email with instructions on how to book your blood test. Our standard package includes a blood test at your nearest clinic. You will receive a booking link to our partners Tuli Health booking system. Please check you are located close to a clinic that you can access before you purchase the plan. If you purchase the “nurse visit at home” add on, our partner Inuvi will contact you to you to book in your blood test at your earliest convenience.
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You do NOT need to fast for this test. Please drink plenty of water and ensure you are hydrated and warm before the test. Only take this test after symptoms of any temporary illness have gone away. Ensure the test is done before taking any medications or vitamin/mineral supplements that day. Avoid biotin supplements for at least 48 hours prior to the test and consult your doctor if it has been prescribed. Similarly, stop taking vitamin B12 two days beforehand unless prescribed; in that case, ask your doctor if it should be discontinued.
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You will receive your results during your 1:1 video consultation with our NOA Nutritionists. It is usually one week from your blood test until your results will be ready. NOA will notify you when it is time to book in your consultation. Following your consultation we will send you a copy of your test results, together with your personalised plan.
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Your data is securely stored and handled in compliance with privacy laws, including GDPR. It is used solely for creating your wellness plan and is never shared without your consent. For further details see our privacy policy.
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You’ll receive an email with a link to claim your spot when it becomes available. The estimated launch date for the programme will be communicated.
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If you need to change the date, time or cancel your blood test you must adhere to the cancellation policies. If you have selected the at home blood test, you must change your blood test appointment within 48 hours of your booking. If you move or cancel after 48 hours, you will be charged £59 to rebook the appointment.
If you have selected the in clinic blood test (in our standard package) there is a 24 hour cancellation policy. If you want to change the date, time or cancel the appointment you must do this 24 hours before your booking or you will be charged.
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